Sonic Ident for University College London’s brand refresh
As part of the UCL brand refresh, we created a sonic ident to sit alongside the new visual identity. Designed for use across multiple touchpoints, from presentations to digital platforms, these audio elements help carry the brand beyond visuals, creating a clear and recognisable experience.
Strategy, narrative and design: Johnson Banks
Audience research & testing: Carrington Crisp and Humankind
Writing and tone of voice: Johnson Banks, Naresh Ramchandani, Johnson Banks, Nick Carson
Animation graphics: Richard Caldicott, Paul Plowman, Johnson Banks, Dave Whyte, Marinus Klinksik, Jonathan Nielson
Typography: Johnson Banks, The Foundry and Tom Baber
Photographers: Sam Robinson and Tal Silverman
Event co-ordination and production: Assemble and Event Concept
UCL200 projection mapping creative: Double Take Projections
Event photography: Ryan Buchanan and Cody Bamford
Sonic identity: James Locke-Hart
